Alaskan Airlines †Strategic Choice and Evaluation Essay Example for Free

Alaskan Airlines – Strategic Choice and Evaluation Essay Recognizing an organization’s alternatives for growth is an important process for companies. By evaluating and selecting the competitive advantages within a market a company can distinguish themselves from their competition. For an organization the â€Å"grand strategies indicate the time period over which long-range objectives are to be achieved. Thus, a grand strategy can be defined as a comprehensive general approach that guides a firm’s major actions† (Pearce Robinson, 2011). Alaskan Airlines is a company that is known for their innovations and leadership within in the aviation industry. Alaskan Airlines is easily identifiable because of the smiling Eskimo on the tail of their aircraft. Their leadership and innovations in technology have seen them be the first to sell tickets online and allow customers to check-in and print boarding passes via the Internet. Alaskan Airlines has also innovated technologies to allow for safer air travels in inclement weather conditions. In the aviation market, Alaskan Airlines must focus on how to maintain their status as the air carrier with the next generation technology and low cost airfares. As air carriers compete for the consumer dollar Alaskan Airlines must strategically execute growth strategies. Generic Strategy Alaskan Airlines is known for its high standard of customer service and industry innovation. The company sustains market leadership by leveraging generic strategy. Alaskan Airlines managed the generic strategy in all the three areas, which includes: 1. Low-cost Leadership – Alaska Airlines must be able to offer low-cost through low overhead and high productivity to compete with low-fare competitors. This will enable the company to offer an exceptional quality service at competitive prices compared to the competitors. 2. Differentiation – Alaskan Airlines has remained a leader in the customer service industry by revolutionizing the services offered to the customer. Alaskan Airlines in the only air carrier that offers a Baggage Service Guarantee that states that the customer will receive their bags within 20 minutes of parking at the gate. If the Alaskan Airlines goes over the 20 minutes the customer will receive a 20-dollar discount code for on future flights. 3. Focus One of the major focuses of Alaskan Airlines is their customer service value and the company uses that to generate success. Alaskan Airlines knew customer service was important to customers and strove to deliver world-class service. The consumers want great customer service, which is safe, and at a competitive price. The accomplishments of Alaskan Airlines are ascribed to strategic plans applied to generate the culture and service offered. The best direction for the grand strategy of Alaskan Airlines is to implement product development and innovation. Alaskan Airlines has established loyal customers based on their quality of service and value. It is a trusted brand that thrives in customer service, safety, and value. The goal of this strategy is to continue the success of the outstanding service and innovations in aviation technologies. Innovation through â€Å"product development involves the substantial modification of existing products or the creation of new but related products that can be marketed to current customers through established channels† (Pearce, 2011, p. 193). Innovation is another grand strategy used throughout Alaskan Airlines. A recent example of Alaskan Airlines implementing this strategy is, in conjunction with the FAA, â€Å"working to implement quieter, more fuel-efficient arrival routes into Seattle-Tacoma International Airport. The routes use satellite-based technology, namely Required Navigation Performance (RNP) and Optimized Profile Descent—two key pieces of the FAA’s â€Å"NextGen† air traffic management system† (Alaska Air, 2012, pg. 3). Attaining the long-term business goals for Alaskan Airlines has been focused in increasing the quality of the flying customer experience. Alaskan Airlines consistently strives to provide the best customer experience to the consumer through consumer feedback. Alaska Airlines was the first airlines to use Internet technologies to enhance the customer service experience through their online check-in and ability to print boarding passes. The grand strategy is delivered through a final marketing strategy; Alaskan Airlines currently services over 60 cities and three countries, has a pro-active program in place to reduce emissions from jet engines, an extensive recycling program at facilities and is developing/using technologies to fly more economical routes. Recently Colgan Air decided not fly offer service from Presque to Logan International, PenAir a partner of Alaskan Air decided to provide the service at a $115 round trip. This gives Alaskan Airlines the ability to provide customers with outstanding service while becoming a better global citizen. Recommendation Alaskan Airlines, through the leadership of Brad Tilden, has been able to provide renowned customer service within in the industry and has been a leader in the innovation of technologies that can be used for the betterment of the aviation industry. The recommendation is to follow the current business model of customer service to preserve the customer positive customer experience. Alaskan Airlines should also focus on the environmental portion of the aviation industry by using more Green practices such and wind farms, more robust recycling programs and using more fuel-efficient aircraft and bio-fuel. Alaskan Airlines has very loyal patronage and through the expansion of new routes and more cities, more consumers will be able to experience flying on Alaskan Airlines. Conclusion Alaskan Airlines must build upon an already successful customer service program, continued improvement to the fleet of aircraft and to furthering the technologies used within the aviation industry. References Lynds, J. (2012, Jun 15). Alaskan Airline debuts services in Presque Isle. Bangor Daily News. Retrieved from http://search.proquest.com/docview/1020684161?accountid=35812 Pearce, J. A., II, Robinson, R. B. (2011). Strategic Management: Formulation, Implementation, and Control (12th ed.). Boston, MA: McGraw-Hill/Irwin.

Born To Kill report :: essays research papers

Born To Kill   Ã‚  Ã‚  Ã‚  Ã‚  This book was an extremely captivating read that I had a hard time putting down. This exciting novel was about an upstart gang of Vietnamese youths that formed in Chinatown who violently made their presence felt, they were known by the name Born to Kill. This book had many legal issues that we discussed in class and only a couple of issues that were not handled correctly in my eyes. This is a book that anyone that is interested in Asian organized crime should read. During the Vietnam War many people fled from Vietnam to America in order to start a new life of prosperity and to forget the horrors of the war. When many families fled they were either separated, or the parents only had the money to send one child. The latter was the case with most of the boys in the Born to Kill gang. They all came to America as refugees and were placed in foster homes that were some times no better than the camps that they had recently survived. When they found other people from Vietnam that offered an alternative solution, they were willing to do anything to repay the debt of loyalty they felt to there benefactor, in this case David Thai. The book mainly revolved around one main person Tinh Ngo, a member of the gang. Through out the book Tinh or Timmy as he was called, ran the entire gambit of emotions from total loyally to being flipped and being the key witness in the federal case against the main players in the gang. The gang committed every kind of crime from petty robberies to murder. Tinh started his career as a criminal by robbing a message parlor in Chinatown that was in rival gang territory this robbery was a simple one that went off without a hitch, it gave him a false sense of ease in committing robberies. Over the months Tinhs involvement in crimes escalated until he was arrested, for the first time, and he spent some time in prison. This disenchanted him some about the gang life and killed some of his feeling of invulnerability. When Tinh was released from prison he resumed his role within the gang, starting right back up with the robberies and such. As time passed Tinh became a trusted member of the gang and became very close to the main players such as David Thai, Lan Tram and others.

Problem Set

GENERAL BIOCHEMISTRY Problem Set No. 1 Answered by: Andrea Rose A. Fajardo of BSFT 2-1N 1. Calculate the pH of a dilute solution that contains a molar ratio of potassium acetate to acetic acid (pKa=4. 76) of: a. 2:1 pH = 4. 76 + log[2]/[1] = 4. 76 + 0. 3010 = 5. 06 b. 1:4 pH = 4. 76 + log[1]/[4] = 4. 76 + (-0. 6021) = 4. 16 c. 6:5 pH = 4. 76 + log[6]/[5] = 4. 76 + 0. 0792 = 4. 81 d. 2:3 pH = 4. 76 + log[2]/[3] = 4. 76 + (-0. 1761) = 4. 58 e. 9:1 pH = 4. 76 + log[9]/[1] = 4. 76 + 0. 9542 = 5. 71 2. A buffer contains 0. 01mol of lactic acid (pKa=3. 86) and 0. 05mol of sodium lactate per liter. a. What is the resulting pH of the buffer? H = 3. 86 + log[0. 05]/[0. 01] = 3. 86 + 0. 6990 = 4. 56 b. Calculate the change in pH when 5mL of 0. 5M HCl is added to 1L of buffer. 5mL of 0. 5 mol/L 5mL * 1L/1000mL = 0. 005L 0. 005L * 0. 5 mol/L = 0. 0025mol NaC3H5O3 = 0. 05mol – 0. 0025mol = 0. 0475 C3H5O3 = 0. 01mol – 0. 0025mol =0. 0075 pH = 3. 86 + log[0. 0475]/[0. 0075] = 3. 86 + 0. 8016 = 4. 66 †¢ 4. 55-4. 66 = 0. 11 is the change in pH c. What pH change would you expect if you added the same quantity of HCl to 1L of pure water? [H+] = (0. 0025mol)(1L) = 0. 0025M pH = -log 0. 0025 = 2. 60 3. The structure of the amino acid of isoleucine is given at the right. a. How many chiral centers does it have? 2 b. How many optic isomers? 4 c. Draw the perspective formulas for all the optical isomers of isoleucine. [pic] 4. A peptide has the sequence: Glu-His-Trp-Ser-Leu-Arg-Pro-Gly a. What is the charge of the molecules at pH 4 and 11? (Use pKa values of those in the ppt) |pH |NH3+ |Glu |His |Arg |COO- |Net Charge | |4 |+1 |-1 |0 |+1 |-1 |0 | |11 |0 |-1 |0 |+1 |-1 |-1 | . What is the pI for the peptide? | |pKaCOOH |pKaNH3 |pKaR | |Glu |2. 19 |9. 67 |4. 25 | |His |1. 82 |9. 17 |6. 04 | |Trp |2. 83 |9. 39 | | |Ser |2. 1 |9. 15 | | |Gly |2. 34 |9. 60 | | |Leu |2. 63 |9. 60 | | |Arg |2. 17 |9. 04 |12. 48 | |Pro |1. 99 |10. 60 | | |Gly |2. 4 |9. 60 | | 2. 34 6. 04 9. 67 12. 48 pI = 6. 04 + 9. 67 / 2 = 7. 85 5. Histidine has three ionisable functional groups. Write the equilibrium equations for its three ionizations and assign the proper pKa for each ionization. Draw the structure of histidine in each ionization state. What is the net charge of the histidin e molecules in each ionization state? STRUCTURE OF IONIZATION IN EACH IONIZATION STATE [pic] NET CHARGE Structure |Net Charge | |+H3N–CH–(RH+)–COOH |+2 | |+H3N–CH–(RH+)–COO- |+1 | |+H3N–CH–(R)–COO- |0 | |H2N–CH–(R)–COO- |-1 | ———————– -2 +1 +2 -1 0

Roman Engineering Essay - 616 Words

Roman Engineering The ancient Romans were skilled engineers and have left lasting contributions in this field. The Romans built a great network of roads connecting cities throughout their empire. They also built aqueducts and bridges using arches for support. The Roman arch design was by far the most important innovation of their time. The arch, however, would have been useless without the discovery of concrete. The Romans had many other such discoveries that would make their engineering skills known throughout the world. The Romans discovered many things that would aid the construction of their great civilization. The Romans discovered that a particular mixture of volcanic rock rubble and water could be used to create very strong†¦show more content†¦These roads were so well built that some of them are still in use by modern travelers. Romans knew that the shortest distance between two points is a straight line and built their roads incredibly straight, stretching for miles without a single turn. The use of stone in building roads enabled people to travel during inclement weather while dirt roads may remain too muddy to travel upon for many days after a hard rain. The Ancient Romans also knew of a road building technique that escapes the builders of modern roads in states such as Florida. This technique is known as crowning, this involves making the center of the roads higher than the sides, with a gradual slope to allow water to run off the sides instead of collecting in the middle. By the time the great Roman Empire fell, the Roman Army had built roads connecting all of their empire to Rome. One of Roman Engineering’s greatest accomplishments was the use of the arch. The arch shape is very strong, able to support great amounts of weight. This allowed Romans to build massive structures that would stand for many centuries. The Romans adapted the arch design to fit many purposes. The barrel vault is merely an elongated arch; this was used for buildings tombs and sewers. The dome is an adaptation of the arch. The dome is an arch revolved on its vertical axis. The best example of the dome in ancient Rome is the Pantheon. The basic arch was used in almost every large building in Rome. Romans also usedShow MoreRelatedThe Roman Architecture And Engineering1798 Words   |  8 Pagestribes, the Roman Empire was done for, and had no chance of coming back to greatness; so why is it still looked upon as an amazing feat of ruling? A legacy is a reminder of something, like an empire, that was once great and inspired many things today, the way Roman architecture and engineering has. 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